A quick Work in Progress insight

for a street wear brand concept

Pencil Sketches

I begin a lot of project with hand-drawn sketches, they allow me to explore concepts quickly, focus on ideas over aesthetics, and lay the foundation for a thoughtful, intentional design.

I begin a lot of project with hand-drawn sketches, they allow me to explore concepts quickly, focus on ideas over aesthetics, and lay the foundation for a thoughtful, intentional design.

First Digital Step

From paper to screen, I bring selected sketches to life in Procreate, where I experiment with form, texture, and color to shape the visual tone of the brand.

From paper to screen, I bring selected sketches to life in Procreate, where I experiment with form, texture, and color to shape the visual tone of the brand.

Illustrator Crafting

In Illustrator, I refine the chosen concept into a precise, scalable logo, crafting clean vector forms ready for any application."

In Illustrator, I refine the chosen concept into a precise, scalable logo, crafting clean vector forms ready for any application.

Finished.

Bold Urban Crafted

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