A quick Work in Progress insight
for a street wear brand concept
Pencil Sketches
I begin a lot of project with hand-drawn sketches, they allow me to explore concepts quickly, focus on ideas over aesthetics, and lay the foundation for a thoughtful, intentional design.
I begin a lot of project with hand-drawn sketches, they allow me to explore concepts quickly, focus on ideas over aesthetics, and lay the foundation for a thoughtful, intentional design.


First Digital Step
From paper to screen, I bring selected sketches to life in Procreate, where I experiment with form, texture, and color to shape the visual tone of the brand.
From paper to screen, I bring selected sketches to life in Procreate, where I experiment with form, texture, and color to shape the visual tone of the brand.
Illustrator Crafting
In Illustrator, I refine the chosen concept into a precise, scalable logo, crafting clean vector forms ready for any application."
In Illustrator, I refine the chosen concept into a precise, scalable logo, crafting clean vector forms ready for any application.





